07 August 2008

Which One Are You?




SOCIOECONOMIC CLASSIFICATION used by Pulse Asia Inc.


Class AB (why are these two classes together? Class A should stand alone!!!!)
Upper class- the most affluent group whose homes and lifestyles exude an obvious disregard for lack of economizing.
P100,000 and above

Class C
Middle class- households whose lifestyles reflect comfortable living and some capacity to indulge in a few luxuries.
P50,000 – P100,000

Class D 
Lower class- households that have some comfort and means, but basically thrive on a hand-to-mouth existence.
P7,000 to P30,000

Class E
Lowest class- those that evidently face great difficulties in meeting basis survival needs.
P7,000 and below

Note: Classes ABC represent 10 percent of total RP households, D about 60 percent and E 30 percent
Source: Pulse Asia Inc.
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